At Homelytics, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered real estate marketing platform.
1. Information We Collect
We collect information that you provide directly to us, including:
- Account Information: Name, email address, phone number, and company information when you register for an account
- Listing Data: Property information, descriptions, photos, and other content you upload to generate marketing materials
- Payment Information: Billing details processed securely through Stripe (we do not store credit card information)
- Communications: Messages you send to our support team or through our chat widget
We also automatically collect certain information when you use our platform:
- Usage Data: Information about how you interact with our platform, including features used, pages visited, and time spent
- Device Information: Browser type, operating system, IP address, and device identifiers
- Cookies and Similar Technologies: We use cookies to maintain your session, remember your preferences, and analyze usage patterns
2. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process your transactions and send you related information
- Generate AI-powered marketing content for your listings
- Send you technical notices, updates, security alerts, and support messages
- Respond to your comments, questions, and customer service requests
- Analyze usage patterns and optimize our platform's performance
- Detect, prevent, and address technical issues and fraudulent activity
- Comply with legal obligations and enforce our terms of service
3. AI and Third-Party Providers
Homelytics uses OpenRouter as our AI infrastructure provider to generate marketing content. When you use our AI features:
- Your listing data is sent to OpenRouter's API to generate marketing descriptions, social media posts, and other content
- OpenRouter processes this data according to their own privacy policy and security standards
- We do not sell or share your data with third parties for their own marketing purposes without your consent
- Generated content is stored in our database for your access and future reference
4. Analytics and Tracking
We use third-party analytics services to understand how users interact with our platform:
- PostHog: Open-source product analytics for user behavior tracking and feature usage
- Microsoft Clarity: Session recording and heatmaps to improve user experience
These services may collect information about your device, browsing actions, and usage patterns. You can opt-out of analytics tracking by adjusting your browser settings or using privacy extensions.
5. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit using HTTPS/TLS
- Encryption of sensitive data at rest
- Regular security audits and vulnerability assessments
- Access controls and authentication requirements
- Secure cloud infrastructure (AWS, PostgreSQL)
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Your Rights
Depending on your location, you may have certain rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request that we correct inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal obligations)
- Data Portability: Request a copy of your data in a structured, machine-readable format
- Opt-Out: Opt-out of marketing communications at any time
To exercise any of these rights, please contact us at privacy@usehomelytics.com.
7. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.
Your continued use of our platform after such changes constitutes your acceptance of the updated Privacy Policy.
8. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us using the options below.