Homelytics vs Beacon: which seller report tool gives you more for your money?

If you've been shopping for seller report software lately, you've probably stumbled across Beacon (BuildYourBeacon.com). It's founded by Jimmy Mackin, who's been around the real estate marketing space for years and genuinely knows what he's talking about. The product does exactly what it says: AI-generated seller reports in minutes.

But here's the thing. Do you actually need a tool that only does seller reports? Or would you rather have a platform that handles your whole listing marketing workflow?

The short version

Same starting price. Pretty different feature sets.

What Beacon gets right

Look, Beacon isn't a bad product. It's actually quite focused, which some agents will appreciate.

You get AI-powered seller reports that pull data from Zillow, Redfin, and social platforms like Instagram, TikTok, and YouTube. The reports show your sellers the engagement metrics they care about—views, saves, shares, and more. Unlimited reports per listing on all plans. And the interface is clean—no bloat, no confusion.

If seller reports are literally the only thing you need, Beacon delivers. Jimmy Mackin built something that does one job and does it without much fuss.

Where Homelytics goes further

We started with the same problem Beacon solves. Agents wasting hours on seller updates. But we kept asking: what else are agents doing manually that we could automate?

Turns out, a lot.

AI content that actually sells listings

When you add a listing to Homelytics, you don't just get a seller report. You get MLS descriptions (long and short versions), social media captions written for each platform, email blast copy with subject lines, and landing page content ready to publish.

Beacon generates reports. Homelytics generates the content you need to actually move the property.

Listing pages that capture leads

Every listing in Homelytics gets its own URL. Something like app.usehomelytics.com/e/your-name/123-main-street. These aren't placeholder pages either—they've got photo galleries, property details, your branding, and most importantly, lead capture forms.

When someone submits interest, you get notified instantly. The lead gets stored in your dashboard with the listing it came from. No copying emails into spreadsheets.

See it in action: Browse a live Homelytics listing page to see the photo gallery, property details, and lead capture form.

Beacon doesn't do landing pages at all. You'd need a separate tool for that, or rely on your brokerage site.

Showing feedback that feeds into reports

After a showing, you can send a feedback request link to the buyer's agent. They rate their client's interest level, leave comments, maybe mention objections. Positive feedback gets auto-approved and flows right into your seller report.

You can even generate QR codes to hand out at open houses. Stick one on the kitchen counter and let visitors give feedback before they leave.

This is the kind of data sellers actually want to see. Not just Zillow views, but what real buyers thought when they walked through.

CRM without another subscription

Homelytics tracks your sellers and leads in one place. Add notes, log calls, see the full history of each relationship. It's not Salesforce, but it doesn't need to be. Most agents just need somewhere to keep track of who said what.

Email campaigns built in

Need to send a "Just Listed" announcement? Price reduction update? Homelytics has campaign tools with open tracking, click tracking, and unsubscribe handling. Nothing fancy, but you won't need to pay for Mailchimp on top of everything else.

Seller reports on par with the competition

Let's be honest: Homelytics and Beacon seller reports are essentially feature-equivalent. Both pull data from Zillow, Redfin, and social platforms like Instagram, TikTok, and YouTube. Both show your sellers the views, saves, shares, and engagement their listing is getting.

The difference? We think our reports look better. But more importantly, they're part of a larger workflow—your showing feedback, lead activity, and listing page views all flow into the same report automatically.

See it for yourself: Check out a live Homelytics seller report to see how we present listing performance, buyer interest, social engagement, and market comparables—all in one place.

Pricing

Both start at $99/month with nearly identical tier pricing.

The price per tier is the same. The difference is what's included. Homelytics gives you everything—reports, AI content, landing pages, CRM, email, showing feedback. Beacon gives you reports and team access.

For brokerages, Homelytics offers a flexible model: $199/month base fee plus $49 for each pack of 5 listings, distributed across unlimited agents. Beacon appears to be focused on individual agents—if you're running a team or brokerage, you'd likely need separate subscriptions for each agent.

The hidden cost of "just reports"

Here's some math most agents skip.

Say you go with Beacon at $99/month for seller reports. You'll probably also need a landing page builder ($29–79/month), email marketing ($20–50/month), some kind of CRM ($25–100/month), and maybe an AI writing tool for your MLS descriptions ($20–40/month).

Add it up and you're looking at $193–368/month in tools. On top of Beacon.

Homelytics at $99/month covers all of that. One login, one bill, one place to find everything.

When Beacon makes sense

I'm not going to pretend Homelytics is right for everyone. Beacon might be your pick if:

• Seller reports are genuinely the only thing you need
• You've already got tools for content, landing pages, CRM, and email that you like
• You want something dead simple with zero learning curve
• You're already in Jimmy Mackin's ecosystem and want to keep things consistent

When Homelytics makes sense

Homelytics is probably the better fit if:

• You're tired of logging into five different platforms every day
• You want AI-generated content and seller reports from the same tool
• You need lead capture without bolting on another service
• You want showing feedback baked into your seller reports
• You'd rather have one subscription than four

Try both

Beacon offers a 7-day free trial. Homelytics has a free trial too. Honestly, the best way to decide is to create a seller report in each and see which one fits how you work.

The question isn't really "which tool has better seller reports?" They're both competent. The question is whether you want a tool that does one thing or a platform that handles most of your listing marketing.

Same price. Different scope.

Homelytics is an AI-powered real estate marketing platform that helps agents create listing content, build seller reports, capture leads, and manage their marketing in one place.